Ashley Dumouchel, lawyer with Aventum IP Law LLP, Ottawa, on the need to build globally recognizable brands
“The cannabis industry is very heavily regulated in terms of branding, labelling and packaging. I think the success of individual companies is going to rely on avoiding regulatory issues. The industry players need to manage their businesses within those branding regulations, but explore where the boundaries are.
“I think licensed producers can operate within the regulations and still distinguish themselves in the marketplace. If they can build strong brands now – and I think that is possible even with the regulatory hurdles – then they can eventually become known worldwide and export to other countries.”
Click here for the full article featured in the Globe and Mail.
For more information contact, Ashley Dumouchel.