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Name FAQ

The Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit private organization responsible for managing and coordinating the Domain Name System (DNS) to ensure that every address is unique and that all users of the Internet can find all valid addresses.

If you create a website or set up an email account, you need a domain name to tell the Internet how to find you. Even if you are not ready to build your site, you may wish to register your domain name(s) to make sure it is not taken by someone else.

A domain name is one of the most effective and affordable ways to promote your online identity and protect your brand. By creating a portfolio of domain names, you make it easier for people to find you and more effectively direct them to the most relevant content.

Many companies also register variations on a domain name.

The professionals at Aventum can help you decide which domain names you should consider registering and in which TLDs.

A domain name can be registered for 1-10 years, depending on the TLD. Although 10 years may seem like a long time, you should keep in mind that if a domain name expires, your connection on the Internet is completely lost, and as a result your website becomes unreachable, email bounces back to senders and someone else can register your domain name. If your registrar manages to retrieve your domain name after it expires, it may take a few days for your website to come back online.

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