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Aventum
  • About
    • What We Do
  • Our team
  • Services
    • Trademark
    • Patent
    • Copyright
    • Domain Name
    • Industrial Design
    • Plant Breeders’ Rights
    • Trade Secret
  • knowledge
  • Work with us
  • Contact

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May 23, 2012

Non-Traditional Trademarks Unleashed

As previously reported, Metro-Goldwyn-Mayer Studios Inc’s (MGM) 20-year battle to register its sound mark in Canada finally culminated in victory. The iconic lion’s roar claimed its rightful place on the Canadian Trade-marks Register as of July 31, 2012, under registration no. TMA828890 for the MGM Roaring Lion (sound only), opening the door to more than a dozen new sound mark applications — among them the Mockingjay Call from the motion picture ; The Hunger Games, and the ever-familiar Tarzan Yell. These and other sound marks are now accessible through the new ‘Canadian Trade-marks—Access to Sound Marks’ database created by the Canadian Intellectual Property Office (CIPO). Read more.

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